What is New About Starbucks This Summer?

What is New About Starbucks This Summer
What is New About Starbucks This Summer
What is New About Starbucks This Summer
What is New About Starbucks This Summer

Starbucks has introduced several new drinks items and sizes this summer. Treta is biggest size available. Currently, customers can find new flavors of coffee and a variety of summer-inspired drinks. There are also new summer-themed food items. In addition, Starbucks has announced new summer-inspired tumblers and cups. The company is also expanding its loyalty program and bringing new drinks to the permanent menu.

Automated ordering will roll out in U.S. stores

Automated ordering is already in place at some Starbucks locations and will roll out across the U.S. over the next few years. In addition to eliminating the need for human employees, Starbucks is also experimenting with voice ordering through its mobile iOS app and the Amazon Alexa platform. These technologies are meant to increase customer service by providing customers with the option to place their order before they arrive at the store.

Automated ordering is an important step in making Starbucks shops more efficient, and it will be rolled out in Starbucks U.S. stores within a few years. This move will allow employees to focus on serving customers rather than on processing orders. Additionally, the company plans to continue developing its mobile ordering system, which is now used by nearly 30 million consumers in the U.S.


In addition to the new technology, Starbucks has also partnered with Amazon to develop a new format for its stores. This will allow customers to place orders and pay without standing in long lines. The stores will feature a digital screen in-store, so customers can check the status of their orders. Customers can also pick up their orders directly from the barista.

Automated ordering is already available in 20% of the company’s U.S. stores, and has already helped the company’s U.S. sales grow. It has also increased loyalty sign-up rates. Automated ordering makes back-of-house processes, like inventory ordering, easier for baristas.

Automated ordering in Starbucks stores will cut the time spent by baristas counting SKUs. It will also link the company’s rewards program with outside retailers and airlines. Automated ordering is a necessary step in making Starbucks stores more efficient.

Automated ordering will also make brewing coffee easier by removing the need for baristas to batch brew each cup. The new cold beverage system will cut the time required to make a Mocha Frappuccino in half. Starbucks leadership has indicated that the new system will be part of the company’s strategy to reduce employee stress levels. The company recently reported one of the highest employee turnover rates in its history in 2021.

Automated ordering is a great way to make Starbucks more convenient and more profitable. Starbucks is expanding its reach beyond the U.S., and has plans to expand to 70 cities in China. The company has already started expanding its drive-thrus strategy overseas as well. It is also connecting more international stores with its mobile ordering system.

More experienced baristas

In recent years, the number of experienced baristas at Starbucks has increased. This is largely due to the fact that the average employee has more education than others in the service industry. In addition, Starbucks is now offering better benefits to nonunion employees. These changes have helped the company reduce its turnover rate over the past five months. The company has also looked at how to improve the experience for baristas through the lens of product management, which involves studying consumer needs and testing solutions.

In addition to implementing a new hiring program, the company has begun hiring recruiting specialists in all of its U.S. markets and offering $200 referral bonuses to encourage new hires. The company is also overhauling its barista training guide for new employees and implementing more hours of training in all roles and providing more practice shifts. Starbucks executives are also testing new technologies, including apps, to better staff its stores.

The company also looks for skills that candidates possess that they lack in their resume. As a result, many resumes feature key skills that are not specified in the job description. For example, Starbucks looks for candidates with experience in customer service, food safety, and disinfecting equipment. However, it’s worth noting that those skills appear less frequently on resumes than those without them.


While the job description at Starbucks is not a prerequisite for success, baristas with experience at other coffee houses may be the best candidates for the job. Baristas at Starbucks should have a good attitude and be able to deal with customers. They should also be able to solve problems and assist fellow baristas. Additionally, they should be able to give the correct change to customers.

Some baristas may advance to shift supervisor positions. In these positions, they are responsible for the opening and closing of the store and helping new baristas learn the job. Besides this, they are responsible for the day-to-day operations at the store. Starbucks has a training course online for new employees to learn how to prepare drinks, clean the store, and maintain inventory.

Expanding loyalty program

Starbucks is expanding its loyalty program to give customers more ways to make their purchases more rewarding. The company has found that if customers are able to unlock exclusive benefits they’ll be more likely to stick around. The program’s recent expansions include new locations in airports and retailers like Barnes & Noble. In the last two years, Starbucks’ loyalty program membership grew by more than 25%.

The loyalty program will also connect with other loyalty programs, such as those for hotels and airlines. This way, consumers can earn stars at Starbucks and then transfer them to other loyalty programs. The company plans to announce its first partnership with a U.S. airline in October. It is also expected to announce the appointment of Laxman Narasimhan as its new CEO. Narasimhan will begin his new role in October and learn about Starbucks’ operations before taking over from Schultz in April.

In addition to expanding its loyalty program, Starbucks plans to modernize its operations. It plans to automate and upgrade its coffee-making equipment. The company plans to introduce a new mobile app that will allow members to track the coffee bag from its source to its destination. It will also make its locations more efficient by offering drive-throughs.


In 2016, Starbucks introduced a value-based loyalty program. Members can earn and redeem free drinks and food when they reach 125 stars. The program also eliminated expiration of points, which should help strengthen customer loyalty. Further, it should be noted that the company has partnered with several media outlets, including The New York Times, to provide its customers with free content.

In addition to its stores and its website, customers can now earn Stars by purchasing certain products at grocery stores. Previously, Stars could only be earned at the coffee house. These include: K-Cup packs, packaged roast and ground coffee, and VIA instant coffee with a 2 to 25-star value.

The loyalty program will be expanded to include a digital rewards program. Starbucks Rewards members will be able to earn and sell digital stamps. Starbucks has called this move a “Web3 move.” The stamps will be non-fungible and will be authenticated through blockchain technology. The company wants to create a new community where customers can interact and enjoy coffee.

Adding new drinks to permanent menu

Starbucks recently added two new drinks to its permanent menu. Natasha Abellard of Buzz60 reports on the new beverages. The drinks will be available on June 21. In addition to the coffee, customers will be able to try a new breakfast sandwich, and they’ll also be able to get a new dessert item.

The Pineapple Passionfruit Refresher is a tropical drink with pineapple chunks and coconut milk. It’s the perfect summertime sip. The company also added a new breakfast item, the Chicken, Maple Butter and Egg Sandwich, which features fried chicken and maple butter spread. A new dessert, the Cookies & Cream Cake Pop, has also been added to the menu. It is available at all Starbucks locations.

Starbucks continues to expand its menu with new drinks, such as the Salted Cream Cold Foam Cold Brew and the Iced Vanilla Bean Coconutmilk Latte. Both of these drinks are perfect for lovers of sweet and salty flavors, and will be featured on the permanent menu of the coffee chain.


Another new beverage is the Oatly latte, which will be available nationwide this spring. Despite the fact that it isn’t vegan, this new drink is a nice addition to the Starbucks menu. Adding new drinks to the menu is a great way to showcase your new product line.

The Paradise drink refresher is made with coconut milk and is dairy-free. It is refreshing and full of pineapple and passionfruit. The topping consists of sandwich cookie buttercream and dark chocolate cookie crumbs. The new drinks will be available starting June 21. In addition, Starbucks is also adding new flavors of Frappuccinos to its menu.


Starbucks has different sizes like Tall, Medium and Small.  Among them, Treta is biggest size available.


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