Technical SEO for Ecommerce Websites


SEO that is technical is essential for increasing the searchability of an online store. Here are some SEO technical strategies to boost your website’s traffic and increase sales. Ecommerce is among the fastest-growing industries and is often thought to be controlled by companies like Amazon or Walmart.

But, with the right marketing strategies, smaller e-commerce websites can also gain their fair part of the customers. This is where technical SEO comes into play. It’s crucial to improve the searchability of your store’s online presence.

Site Structure

The structure of the site should make the information accessible to users. Make sure that important pages are not longer than three mouse clicks from the homepage. event.ft

Homepage > Categories > Subcategories > Products

It is best to avoid putting subcategories on smaller websites. Be sure that each item is part of a single class or category.

The URL structure must be consistent and clear.

Good URL:

Bad URL:

For instance, if you’re selling the Samsung Galaxy M30 smartphone, the URL should be:

URL Structure

The structure of URLs for e-commerce is quite hard. There is a myriad of tags and codes with strange appearances which can come into play.

In the ideal scenario, you would like your URL design to be clear and easy to read. It should also give the user a picture of what the webpage is about.

This is definitely much more complicated than doing. I’d recommend using these formulas.

Category pages: (category page)

Subcategory pages:

Sub-subcategory pages:

Product pages:

Sitemap (XML/HTML)

There are two kinds of web sitemaps: XML and HTML. When it comes to eCommerce SEO Each one has its unique strengths, roles, and weaknesses.

HTML sitemaps are typically designed to aid shoppers in their use of the website. XML sitemaps, on other hand, exist to ensure that crawlers can correctly search for URLs on the site. To aid in SEO reasons, XML sitemaps are used to invite users to browse an URL.

In the present, it is important to note that having an XML sitemap doesn’t guarantee that a site will be crawlable. It’s more of an endorsement of the sites that you wish for search engine robots to visit.

Furthermore, XML sitemaps do not reflect the authority of a website. Contrary to HTML sitemaps, however, the URLs included do not transfer the link’s equity and do not serve as an effective way to boost ranking in search results.

Log File Analysis

The process of analyzing log files includes downloading data from the server and then importing them into the log filing tool. This should provide you with data on every interaction on your site – human or bot. facebook

From this point, the data can analyze to help make SEO-related decisions as well as identify nebulous problems. One of the most significant SEO benefits from log files analysis would be the ability to let you know how your website’s crawling budget has been utilized.

The more power of the domain the more expensive the crawl budget will be.

Crawl Budget

The number of pages of your site that Google crawls during any given day is the crawl budget.

A low crawl budget could cause indexing issues that affect the search engine rankings. Due to their huge dimensions, the majority of eCommerce sites require optimizing your crawl budget.

To increase your budget crawl:

Improve the overall structure of your link.

The number of backlinks should be increased.

Remove duplicate content.

Fix broken links.

Make sure you update your sitemap frequently.

Crawl the Website

It is possible to use tools like Screaming Frog, SEMrush, Ahrefs, and DeepCrawl to pinpoint and correct the various HTTP errors, including:

3XX redirection errors.

4XX Client errors.

5XX server errors.

It also helps you detect duplicate or missing pages, titles, alt text for images H1 tags, meta descriptions by using this crawl.

Canonical Tags

Sometimes, huge e-commerce sites offer product pages that can access across several categories. These situations usually cause different URLs to have identical content.

To avoid this, make use of the canonical tags. This easy HTML element informs that the engine what URL is crawlable and included in the results of the search.

You must make sure to utilize the canonical tag that appears on the homepage since duplicates of homepages are common on e-commerce websites.


Robots.txt can be files that information that a particular page or part of a site must not be searchable by search engine robots. Utilizing Robots.txt serves many reasons.

Pages that are not public such as form pages and logins or those with sensitive information. Increases the amount of money you can crawl Block pages that are not important.

This prevents resource pages from being indexable – images, PDFs, etc. Today, the majority of websites do not employ Robots.txt since Google has become pretty adept in finding and indexing the most important web pages.

Redirect Out-of-Stock Product Pages

Most online stores have a couple of pages that have out-of-stock items.

While removing these pages is a common practice, however, it can result in a 404 error. This, will in turn impact the results of your search. Additionally, the majority of users find the error 404 annoying.

You can instead redirect the URL to the appropriate page. If the product is no longer available for good, you can use the redirect to 301 (permanent) redirect. If not, make use of the 302 redirect to allow Google to keep indexing the URL.

Duplicate / Thin Content Issues

Content that is duplicated and problems with the content being thin could spell grave problems for SEO of websites that sell e-commerce.

It is a common fact that search engines are always developing themselves to reward websites with exclusive content that is of the highest standard.

It’s quite easy to find duplicate content on websites that sell e-commerce.

It is often due to technical issues with the CMS or code-related elements. The most common causes are pages that are related to session IDs shopping cart pages, internally-search results as well as pages for product reviews.

Fix 3xx, 4xx, 5xx Errors

The HTTP status code is the server’s response to a user’s request. When someone visits your site the browser sends an email to your server, and it will then reply with a 3-digit code. The five frequently used status codes of which the two most commonly used aren’t huge issues.

1xx: The server is currently processing the request.

2xx The request is submitted successfully.

The next three are difficult.

3xx: The message was acknowledgeable however the user was diverting elsewhere. Included are 300, 301 302, 303, 304 306, 306, 307 and 308 errors.

4xx – Client error. Page. This means that a request was made. However, there was a problem with the website side. This is usually the case when a page does not exist on a site. This includes 400, 401, 403, and 404 errors.

5xx indicates that the request is sent and the server was unable to answer or complete the request. This includes 500, 501 fifty2, 502 500, 504 505 506, 507 509, 508, and 509 errors.

The HTTP status codes can be important in assessing the SEO health and performance of your website. Google bots use these codes in a different way, in relation to how they crawl and index pages on your site. While the majority of codes don’t need an emergency situation, 3xx, 4xx, and 5xx are three which require your attention.


The rendering process of a website is a process that involves processing URLs to convert into JavaScript. This happens when the URL is crawling.

Client-Side Rendering (CSR).

Server-Side Rendering (SSR).

Client-side rendering is based upon JavaScript that is executed in the browser through the JS framework. The client requests the source code and then submits a second request to the .js file, which is all HTML that is written using JavaScript.



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