Long-Form Video Content: Should You Use it for Digital Marketing?

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Long-Form Video Content

The extensive growth of technology in the past decade has led to the evolution of marketing practices worldwide. The rise of the Internet has developed the digital sphere as a powerful platform for marketers, allowing them to publicize their goods and services to more people efficiently. Numerous companies invest in SEO Philippines packages to help bring organic traffic to their websites, improving prospects’ engagement and possible conversion.

But apart from SEO campaigns, countless other tools for digital marketing have emerged over the decade. Most of these serve a different purpose and can bring in different results when implemented. Social media and search engine ads allow companies to market their products to countless users, especially the younger generation. In addition, making video content helps businesses form materials that will combine audio and visual elements to promote their brand.

And with the increased media consumption in recent years amid the COVID-19 pandemic, investing in video content can be a game-changer for organizations. The length of the video usually varies, depending on the platform and intent of the material. Shorter videos can attract people to watch, but long-form videos can help institutions be more competitive in their market.

With longer videos, firms can have marketing material that can provide more messages than shorter videos mainly used on different social media channels. This is vital since the average person nowadays watches about 19 hours of videos on the Internet weekly. This is expected to grow with the continual rapid digitalization of countless industries.

If short videos are considered below two and a half minutes, many experts take long-form videos as content with 5 minutes or more run time. Apart from the length of the video, another factor that differentiates long-form videos from other video materials is the purpose of posting. This includes giving customers an informational video that they can use at different levels of their shopping experience.

To learn more about whether you should use long-form video content for digital marketing, check this infographic provided by Digital Marketing Philippines, a leading provider of SEO packages in the Philippines.

Long-Form Video Content

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