You’ve put a lot of time and effort into creating a wonderful website. Now it’s time to show it off to the world! Mockups are one of the most important tools in your arsenal for making this happen. But, what exactly is a mockup? A mockup is simply a visual representation of a website that you can use as an outline or guide when designing your actual site. They’re great for showing clients how their new site will look once developed. So how do you create them? And more importantly, why should you bother? We’ve got some tips:
Clean, Minimal Design
A clean design is easier for the viewer to read and understand. It’s also less distracting, which makes it more professional. And last but not least, a clean design will make your site more attractive and likely to convert!
The first thing most people notice about your website is the design. If your site isn’t easy on the eyes, it can be hard for potential customers to focus on what you have to offer. A clean and modern design will help you stand out from the competition—and make it easier for readers to find what they need.
Relevant Imagery
When it comes to creating a mockup, you want to make sure that the imagery is relevant. The best way to do this is by using images that are related to your brand and/or content on your site. You also want images that are relevant for the purpose of each page on your site. For example, if you have an “About Us” page with photos from various events or milestones in company history, then those should be used as part of this mockup because they reinforce the idea of who these people are as well as what types of things they enjoy doing (and thus why they’d be good candidates for whatever position(s) were being advertised).
In addition, it wouldn’t hurt at all if some complementary design elements could also be incorporated into this mockup—for instance: maybe there’s one photo with two smiling faces looking at each other; another one might show an older woman wearing sunglasses while holding up a piece of paper with some kind of message written across it (like “this job pays well!”); yet another could contain three women doing yoga together outdoors. It all depends on the product and services that you offer.
Clear Call-to-Action
The next thing to consider is the call-to-action. This is the button or link that tells your visitors to buy something from you. You want it to be clear, but not too small and not so big that it takes up too much space on your page.
The best way I’ve found for making sure this happens is by creating mockups with different sizes of text and images so that you can see how each one looks next to each other (or even side by side). For example:
- With my website mockup above, if I change one word in “Buy Now!” from blue to red—it suddenly changes everything! It’s now much easier for potential customers who may have trouble reading small print on their phone screens or tablets/tablets at home because they’ll see right away what typeface we’re using here and what color variations there are available when viewing this page through whatever device they’re using at home today.
Devise a Color Scheme
The color scheme is a combination of colors you use on your website. It can be used to create a mood or feeling, emphasize certain elements and be consistent across all pages. A good color scheme should also be consistent with your brand identity so that it feels like one voice when customers see it together.
Here are some tips for creating an effective design:
- Choose three colors that are representative of your business or brand (e.g., red, blue and yellow). Make sure they work well together in bold versions too!
- Pick out any complementary colors (red + green) you like the look of too – they’ll look great against each other! They can also help define different sections within the site layout (e.g., navigation links).
- Consider using color to emphasize certain elements and draw attention to them. You can also use color to create a mood or feeling (e.g., red for excitement).
Consider Functionality
There are a few things to consider to make your website mockup standout. How will it function on a mobile device? Will your design be responsive, meaning that it will change based on the size of the browser window? Is there enough content for users to navigate through and find what they’re looking for? If not, consider adding more images or videos that can help guide users through the site’s structure.
If you’re designing a website for an existing business, it’s a good idea to get in touch with the owner or manager and find out what their expectations are. This way you can ensure that your mockup will meet their needs and make sure that they’re happy with the final product.
Use Whitespace to Your Advantage
Whitespace is the space between elements. It can be used to draw attention to your most important elements, creating balance and order in the design.
For example, if you have an image of a person on a white background with text underneath them, there should be enough whitespace around their face for people to read what you’re saying without having their eyes glaze over (or worse). Whitespace also creates contrast between different parts of your page.
This means that you can use it to separate the content on your page into different sections. This helps people understand what they’re looking at and keeps them engaged with your content.
Use whitespace to your advantage. The more room you have on the page, the more likely it is that someone will be able to read the text without having to scroll down or click out of curiosity. Also consider how much white space there is between elements in terms of their size and placement (e.g., don’t place large bullets in close proximity).
Create a Great First Impression With Your Typography
A great first impression is made by the type of font you use on your website. Choose a font that is easy to read and familiar, like Arial or Times New Roman. If you want more people to be able to read the text on your site with ease, choose an easy-to-read font such as Arial Black or Georgia (these are also very popular choices).
Another important factor when choosing a typeface for your website design is whether it will work well in small sizes as well as large ones; this means that if there are any photos on the page which feature text from these same fonts then they should look good regardless of whether they’re viewed at 100 pixels wide or 1000 pixels wide!
Don’t use too many fonts. If you’re going to use more than one, make sure the font sizes are consistent and that they have similar characteristics (e.g., both serifs), otherwise it’ll just look like a jumble of words. Don’t forget about color either; if you have more than three different colors on a page then it may be too much for people to process and cause them to lose interest quickly.
Conclusion
We hope you’ve enjoyed this article, and that it has helped you understand the importance of creating mockups that stand out. Remember, you’re not just designing a website—you’re also marketing yourself as an expert in your field, so make sure to leverage what makes your business unique and these tips will help!
