How to Create Evergreen Content?
Do you want to know the secret to building a website that is rich in industry keywords, gets a lot of organic traffic, and has a lot of backlinks? Create Evergreen content.
What is a keyword?
In this article, we’ll cover what evergreen content is, why it’s important, and how you can use evergreen content in your content marketing strategies.
Evergreen content is the type of content that never loses its topicality. Rather than current news and content that may change seasonally, it is content that can always be of interest to readers.
The term evergreen originated after plants that do not shed their green leaves throughout the year. Isn’t that a logical naming? However, if you take a closer look at the definition, you’ll notice that two important issues are addressed: content and topic.
Quality Content Topic Examples
Quality content is created on subjects with a high search traffic and ongoing interest.
The answer to the question of what is Evergreen content is: it is content about a topic that never gets out of date, that never gets old.
If you write an article about the football match scores played yesterday, despite the ongoing interest in the topic, you will not get a high return on investment due to the decline of reader interest before a week has passed.
If you want to learn more about ways to manage non-evergreen content, read on!
Why is Evergreen Content Important?
In 2016, when Donald Trump won the election, the New York Times published content on the subject through its website.
However, this interest lasted only a few months. As the American people have become accustomed to Donald Trump being in power, they have lost interest in “Donald Trump winning the election.”
Because of this, traffic to the web page with the corresponding topic dropped rapidly.
When you post content on a topic that isn’t evergreen, but might be of interest in the current era, you experience a massive explosion of organic traffic. This is called “spike of hope.” Over time, as interest decreases, traffic that falls at the same rate is called “flatline of hope.”
If you need to write non-evergreen content, you need to make content entries on your website regularly. Otherwise, your traffic will drop rapidly during periods when you are stagnant.
That’s why you should know the answer to the question of what evergreen content is.
What Are the Advantages of Writing Evergreen Content?
Less work.
You don’t need to update the evergreen content you post as often. This means creating time for you to write content on different topics.
Regular organic traffic.
Google shows the pages that are most correlated with web users’ search queries. If your content is out of date, it is quite difficult to move up in search engine result rankings.
If you don’t have the labor to update your web pages every two months, your only remedy is to produce evergreen content.
Don’t process news in your content that people will lose interest in the coming week. Target only timeless topics!
How? With a two-step process;
Step 1: Evergreen Topic Research
It’s about finding topics that will never get old, staying away from topics that can change according to trends, focusing on topics that can have consistent search traffic.
To do this, you must first do topic research for your evergreen content.
If you don’t have time to devote to SEO work such as keyword research and content creation, or if you think you don’t have enough knowledge, you can contact us!
Find Keywords with High Search Volume
You can start by brainstorming a few topics you want to present on your website.
Let the keyword we set for our Evergreen content be “healthy weight loss.”
Look at the search volume for the word: 1,800
Does the keyword have the potential to attract enough organic traffic? Or do people have a different tendency to buy on the subject?
To make sure that’s not the case, type the search query into Google and examine the topics mentioned on the pages that appear.
When creating evergreen content, the keyword we identified can be employed if the traffic the top 10 web pages in the search engine result ranking receive is high.
Examine the Change of User Interest Over Time
The keyword you set may have a high search volume. However, you should make sure that interest in the subject changes over time.
With the Google Trends free tool, you can study the popularity of the topic over time.
Let’s take a look at the trend of the keyword “healthy weight loss”;
Now, let’s examine the user trend for the keyword “Christmas”;
As you can see, there is a trend of users rising seasonally and falling during the rest of the year.
Make sure user trend is consistent
The searcher’s intent when typing a search query into Google is called user inclination.
When content is produced for a keyword whose user trend is unclear, there will be fluctuations in your search engine result ranking chart.
In this case, even if your content is technically “up to date”, your content will not appear on the first page because Google will rank according to user tendency.
All you have to do is type your keyword into Google and examine the top 10 results that come up! If the pages that appear in search engine results are blog posts, you don’t have to worry about user trend.
2. Writing Evergreen Content
Creating Evergreen content is the easiest part of the job. Maintaining evergreen in the eyes of search engines is the hard part.
So, how can you achieve this?
Produce 10X Content
Google’s goal is to provide the most associative results to users who make a search query.
To be in the best result ranking, you need to write high-quality content. Because low-quality content can be produced by anyone.
You need to show that you are not above the topic you have set. In the digital marketing world, this strategy is called 10x content.
If your content is 1X like on other web pages, it’s pretty easy to compete with your website. If you can produce content with a higher word count than the 2X content on your competitors’ pages, your chances are higher.
Especially if you want the content you write on a keyword with high search volume and a lot of competition to get impressions, you have no choice but to use a 10X content strategy.
Another plus of the 10X content strategy is that you have a better chance of maintaining your first page rank in the long run.
Once you’ve created your content, we recommend that you go through the checklist below;
Quality.
1. Web page design user-friendly.
2. Your content easy to read.
3. Content language entertaining and useful.
Originality.
After creating your content, you should definitely check its originality. 100% original content helps you to be accepted as an expert in the field by users and search engine bots.
You can check the authenticity rate of the content you write through the following free tools:
Don’t Mention Topics That Will Shorten the Life of Your Content
Some content marketers like to cite popular culture in their articles. However, in the content you aim to be evergreen, mentioning popular series characters or current events can lower your return on investment in the long run.
The main reason content marketers do this is to increase readers’ interest.
Don’t Use Language to Shorten the Life of Your Content
If possible, avoid using the following statements when creating evergreen content:
- Last month,
- Yesterday
- 201X.
On the other hand, adding years to the meta title will increase readers’ click-through rate because of the impression that your content is current content. In this case, too, you’ll need to update your page’s meta title every year.
As Jeff Bezos said, “focus on the things that don’t change.”
If you want the content you write to get sustainable organic traffic, if you’re aiming for the elimination of your need to publish ten articles a week, evergreen content is for you!
We have come to the end of the content we have created by touching on what is Evergreen content. You can share your thoughts with us through the comments!
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