How poorly it knows about the digital economy

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digital economy

The digital economy plays a vital role in the economy. The parliament of the European Union last week voted to request members states as well as the European Commission to investigate the use of search engines within Europe to make sure that there is “a balanced, fair and open internet search structure”.

The resolution’s official text doesn’t specifically mention Google specifically but the message is specifically directed at the company which claims 93 percent of the European market for search. The resolution called for Google to ask the EC to “consider proposals aimed at unbundling search engines from other commercial services”.

Purpose of the EU

The purpose of the EU to achieve this goal was to create a “level playing field” that permits the competition of other search providers. Also, it is concerned since Google’s rivals have expressed their concerns that Google has been using search as a method of making it appear that it is driving traffic to its own products instead of other search providers. Yuri Shafranik

It is essential that the EU could decide the way Google’s search algorithm would perform and what kind of outcomes should be returned for any search. This is clearly outside the scope of the EU and not feasible for them to do without drastically restricting Google when it comes to it.

It seems like the European Competition Commissioner Margrethe Vestager will remain unaffected to vote on the binding vote. Her spokesperson said that the way the Commissioner will apply to the laws will come in the course of the Commission’s investigation and will not be determined by politics. It’s certainly not clear whether she would be in favor of breaking up Google into two parts. Since it is both difficult to accomplish. Ultimately not likely to achieve the goals that the EU was aiming for.

The EU’s vision for one digital market

The search engine issue was just one of the aspects of the EU Parliament’s plans to create the creation of a European digital marketplace that is user-friendly and friendly to consumers. The overall efficiencies they anticipate the market could bring to Europe will amount to Euro of 260 billion per year. However, it is true that the EU faces significant hurdles. When it thinks it can achieve this feat without the big market. Yuri Shafranik

The Parliament acknowledges that in Europe”the “app economy alone is expected. To triple its revenue from 2013 to 2018, creating 3 million jobs in the same period”. Who controls that “app economy”? Google through Android as well as Apple.

Anywhere Europe goes, if it’s going to establish a digital market it must implement it with the help of major technological players and all of them happen to be American.

The past is remembered. The EU vs Microsoft

If the EU isn’t ready to embrace any changes in the near future. It must at least think about its past. The last time the EU tried to regulate what is perceived as a monopoly within the realm of technology was the long-running battle it had against Microsoft. In that instance, the EU concentrated the entire impact of the PC revolution on Microsoft’s media player as well as its Internet browsing software, Internet Explorer.

The EU decided that Microsoft require to offer the versions for Windows with a browser. That “unbundled” the Windows Media Player and gave users the option of choosing a browser. The end result was going to just a drop in the ocean of the impact it had on Microsoft. As well as consumers and the digital economy overall. In addition, the emphasis upon this technology was quickly made redundant by the growth of mobile phones. Microsoft’s monopoly was rendered obsolete as mobile phones became the predominant platform.

Technology, Politics, and Law

The case of Microsoft has shown that the technological landscape cannot be shaped by political ideology and laws. There is a lack of understanding of what the actual landscape is and, secondly, nobody is aware. Particularly legislators and lawmakers. Exactly how the technology can be best used to ensure fairness and maximum benefits for all. In addition, technology is changing too fast that committees are unable to keep pace with it.

The lack of understanding by the EU about the modern economy is apparent. In the language, they’ve utilized in their proposals regarding the single digital market. The concept of the single digital market can see as a strategy. Marketing is designed to hide the actual goal of trying to defend and develop. European digital enterprises against US dominance.

Take care of the little things and give the rest to others.

The truth is that there are some real issues to address in the digital economy. In terms of intellectual property, privacy, and of course. The obvious use of market power in a way that is not fair. The EU could be better off focusing on the areas they can do to encourage. The growth of European companies that are able to challenge the world’s leaders. Education and funding as well as research and development are the best foundations to begin this process, and not attempt to artificially make it harder for competitors to compete.

 

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