eBay SEO Tips To Drive Sales

ebay seo

eBay is a great marketplace to sell your items and e-commerce website owners need to know how eBay SEO can help generate sales. There are many eBay SEO tips that will improve the search rankings and get you more exposure on eBay.

In this article, we’ll talk about 12 eBay SEO tips that will make sure your site ranks higher in search engine results pages (SERPs) and gets you more traffic or conversions!

Keyword research

Keyword Research is very essential for search engine optimization (SEO), which deals in improving website ranking by getting it to appear higher in SERPs ( Search Engine Result Pages): the higher the ranking, the better are the chances of attracting more visitors. The process can be done manually but it is time-consuming and require extensive knowledge on the subject.

Having said that, it need not be so difficult if you follow these tips:

Browse through categories and look for keywords that are hot in demand, which can be turned into high-quality backlinks to your site.

Try to keep the density of keywords in your product titles between 1-2%.

Use ‘modifiers’ for restricting or expanding your search. For example, if you type ‘golf club’, eBay will give results for all items which have ‘club’ in their title. But if you type ‘golf set’ along with ‘golf club’ in the title, only results that include both terms will appear.

Use ‘informational queries’, if you are looking for interesting statistics/information or a particular kind of product that gives users what they want to find. Also called as I-Queries, Informational Queries have a long tail and usually begin with the words ‘how to’, ‘what is’ etc.

Filter your results by ‘Best Match’. This option will display products that match the keywords you entered along with some relevant matches eBay thinks would be of more interest to you, based on the past buying behavior and other factors.

Use a keyword tool like Google’s Ad words Keyword Tool, which can make your research fast and more efficient.

If you are looking for a particular kind of item, be sure to use eBay’s ‘Search Within’ feature (just like Google’s ‘Advanced Search’) to find items that match your specific need.

With these tips in mind, you are sure to have a productive research session!

Good luck with your keyword research

Title tags and meta descriptions

If you need help with optimizing title tags and meta descriptions for eBay, there are many online tools that can provide assistance. Simply enter the URL of your product page into a tool like SEMrush or Google Trends. This will then show you what keywords people have been using when looking for similar products in the past. The more competitive a keyword is, the more relevant it is likely to be when optimizing your titles and descriptions

Product titles, bullet points, and images

eBay titles, bullet points, and images are all integral to a successful eBay listing. They sell the product in your store. But how do you determine exactly what makes a good eBay Product Title? It can be tricky because it isn’t black and white. There’s no formula that works across the board for every product in every category of every site on the web. You have to experiment with what works best for each item in your online store.

EBay’s Product title optimization

There are two things you’ll want to consider when trying to determine if your eBay titles, bullet points, and images may be optimized.

The first thing is to look at it from an eBay SEO perspective because eBay listings are indexed by search engines like Google and Bing. So you want to make sure that your titles contain the best keywords for your products (which will hopefully be found in Google searches) but without stuffing them into the titles in order to try and game the system. If you stuff too many keywords into a title then it will look suspicious which can get you penalized pretty quickly. Title stuffing is much less effective than it used to be and I’ll show you why.

eBay Search Algorithm:

The second thing you’ll want to consider is the eBay search algorithm.

The algorithm weights certain words and phrases more heavily than others and eBay’s weighting changes depending on how often a word or phrase is searched for.

For example, the word “hi” may not seem like anything special but when I type in “hi” as a keyword into eBay this is what comes up:

As you can see the term “Black Hi-Vis Safety Vest with 2 front pockets Size XL NEW eBay seller” (which contains the word “hi”) shows up as #1 in the results! This makes sense because there are hundreds of auctions containing this exact title which means lots of buyers will find that exact title in their search results.

This is why it’s so important to use all of your keywords (and variations of them) in the titles and titles with the most searches will rank higher than those with fewer searches. That being said, there are certain eBay search algorithm weightings that work better than others

eBay search algorithm weightings

  1. The word “New” is weighted more heavily than other words and phrases which means you should put “New” at the beginning of your listings whenever possible:
  2. Words and phrases ending with an -s or -es such as ‘bargains’, ‘watches’, or ‘gifts’ are also given a little bit more importance by the eBay search algorithm meaning these words may benefit you when used correctly.
  3. The word “only” is weighted significantly more heavily than most other words and phrases.
  4. EBay’s search algorithm also seems to weigh product descriptions that contain a question mark at the end of them higher than those without it.

This is an easy way to make your listings appear in more searches but keep in mind this only works with certain phrases because lots of sellers are already using this tactic.

If you feel like testing the following title I recommend searching for a similar item in eBay first: “Multi-purpose Keychain/Zipper Pull? Black?”

Doing all of these things when creating your titles will give you the best chance of having them rank highly in eBay search results, but don’t forget about bullet points and product images because both are also very important.

Product Store Images:

eBay store product images have the ability to directly impact eBay search results and keyword rankings. The following title contains a question mark a comma a “-” a “+” and a period:

eBay’s search algorithm weights the words within the title depending on how often they appear in searches which means that all of those factors can work together to make your listings rank higher in eBay’s search results!

In most cases, you should be including keywords that are specific to your products as well as all of their most important features.

For example, if you’re selling sunglasses then it would be beneficial for both the buyer and yourself if you included things like UV protection, style name, color scheme, etc. These are all important factors when determining which sunglasses are best for you so don’t be afraid to use them.

Oh, one more thing… If you want your listings to stand out from the competition. Make sure that your product images are nice and clear!

The clear they are the better product they will be. Some buyers do not always read descriptions or bullet points before making a purchase.

Here’s what a product image looks like on eBay:

The title of this listing is “Multi-purpose Keychain/Zipper Pull? Black?” but look at how much information is in the rest of it.

In many cases, buyers will ignore these details and just buy something if it’s cheap enough. Even if there’s only one line describing it in detail. That is why it is necessary to make your product images clear and relevant.

Bullet points

eBay store bullet points are an essential part of both the buying and selling process.

They should be optimized for important keywords but also written with eBay shoppers in mind.

If you know exactly what buyers want.

Then it shouldn’t be difficult to write up some bullet points which will optimize your listings for those terms!

One example would be including things like “UV protection” if you’re selling sunglasses. That information tells the buyer whether or not the item has it which is pretty useful when you’re buying online.

Customer reviews

This is where customer reviews come in handy. One of the best ways to gain more insight on products is through reading.

Don’t rely on the main description; rather, read between the lines and find out what some users wrote after they used it themselves.

What made them like or dislike their purchase? Was there anything missing from the product? Was there something particularly useful about its features? You can check out other products this reviewer purchased as well or other websites they gave five-star reviews to.

Connect with customers! It’s important to have a good relationship with your buyers because if someone doesn’t enjoy doing business with you.

They’ll be less likely to buy from you again in the future.

If their purchase has a problem or it doesn’t work as they hoped for. Make sure to respond honestly and help them through it. Delay in service or ignoring messages won’t get you anywhere; instead, find ways to fix the problem and make your customer happy.


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