E-commerce has grown exponentially over the past decade. In turn, the number of platforms for creating online stores has also grown. One of these platforms is BigCommerce. If you are thinking of launching a new online store, you are surely analyzing the different solutions that are on the market.
WHAT IS BIGCOMMERCE?
BigCommerce is an e-commerce solution for small and medium businesses. With BigCommerce you can quickly and easily create an online store where you can sell products, process and send orders, manage stock as well as customize the design of your store.
BigCommerce offers a number of very attractive advantages for anyone with an eCommerce store.
ADVANTAGES OF USING BIGCOMMERCE
FULLY ADAPTED TO MOBILE DEVICES
Around 50% of online shoppers use their smartphones to make purchases. If your online business does not work properly on smartphones, you will be losing half of your potential customers.
BigCommerce was the first e-commerce solution to integrate Google AMP into an e-commerce. The BigCommerce integration with AMP simplifies the category and product pages, which improves the loading time of the pages, thus improving the user experience and SEO.
According to Brian Dhatt, CTO of BigCommerce, AMP eliminates all those aspects that affect the shopping experience, and allows the user to immediately access the details of the product, find the information they need and make the purchase without the typical associated problems. with mobile shopping.
BigCommerce also has special templates for mobile devices and cart optimization on those devices.
What are the benefits of AMP for e-commerce?
- Improve page load time. AMP allows you to reduce the size of those elements of the site with the greatest weight. On average, a 100 millisecond delay in loading reduces conversion by 7%. Thanks to AMP, this type of wait is reduced when loading the web.
- Improve e-commerce SEO: BigCommerce enables AMP on Google. According to a 2017 study, the majority of consumers tend to prefer search results with AMP than those without.
BigCommerce allows you to increase traffic to your page using content rss and purchase feeds. This platform easily connects with shopping feeds like Shopzilla to drive more traffic to your website. In addition, it is connected to the search engine for products in Google, which gives you the possibility of obtaining more traffic directly through that route.
Once your e-commerce is up and running, it is important to have the peace of mind of knowing that it will continue to function correctly in the event of any problems that arise. Bigcommerce offers assistance for your store 24 hours a day, so you will not have to worry about any problem that may arise and threaten to hinder the operation of your website, resulting in losses.
ONLINE MARKETING APPS
BigCommerce has a multitude of apps to boost conversions and income from your online business. For example, the apps to integrate social networks, the shopping cart recovery app, one-click payment, etc. stand out. As a user, you can also download other extensions and use the different functions to increase sales if you need it.
BigCommerce gives you the possibility of integrating your e-commerce in marketplaces such as Amazon, eBay, etc. Thanks to this you can attract more traffic to your business. You can also integrate your business on Facebook. Thus, you can harness the power of Facebook for your sales and marketing.
STOCK MANAGEMENT AND RETURNS
BigCommerce offers you an intuitive interface to manage stock, making it easier for you to manage product returns. Having an easy-to-use returns and stock management system is an advantage in an e-commerce business.
SEO (Search Engine Optimization) makes your website gain relevant traffic that can be translated into customers in an organic way. SEO continues to be a fundamental aspect of any online business. BigCommerce includes several useful tools for SEO that will make your online store rank well in search engines.